Building the Financial Reservoir

People with a stake in the outcome of any activity usually like to be kept in the loop. This is particularly true when the stake involves a financial investment. For public companies, the SEC mandates periodic reporting. For private companies, investors may hear very little until there’s a need for more cash, and then the resulting reporting blitz often strains credibility. It’s far more effective with all funding sources to produce a steady flow of information in order to build a reservoir of goodwill.